Milkhouse Candle Co.'s profile

We’re primarily a B2B company, and that generates the bulk of our sales - and a lot of those customers to this point have been small, brick-and-mortar businesses. Obviously, trends have been shifting towards Amazon, social media and online shopping and away from small businesses. We’ve been aware of this for sometime, and we’ve been steadily working on shifting our approach by making two key changes.

The first one, which you might not get involved with too much at least to start - is that we’ve going after large-scale contracts with big box stores (and even other candle companies) finding some success. (places like Home Goods, Bass Pro Shops, Walgreens, Hobby Lobby, just off the top of my head.)

Also - an interesting note; we do some contract wax-filling for Goose Creek, one of the competitors you’d listed below. Soy wax lasts longer, burns cleaner and throws fragrance better than other wax types, but it’s finicky and a lot trickier to work with. We’ve perfected it, and we’re one of the best in the entire industry at making soy wax candles, so we have a lot of companies like Goose Creek pay us to put our wax in their products.

Okay the second change, is that we’re in the process of growing our B2C reach through our new shopify website, social channels and klayvio. We have a solid reputation in the industry, and lots of brand recognition built up over the years. We want to leverage that, and use it to make a splash with online, Amazon, and social media sales. We’ve got the product and the track record to claim that we’re the “real deal” when it comes to soy candles - we’ve been making them long before they got.